We’re here to help you understand what people like. This
includes your friends, your neighbors, and people you’ve never met from across the
street or around the world. When you sign up with Likester, you contribute your
anonymous data (what you like), in exchange for seeing what everyone else likes.
What you have “liked” is publicly available information anyway, so you’re not giving
up any privacy to play here. Once you join
(without filling out any forms, I might add) our site is organized into six main
areas, that we think will help you navigate the universe of likes most efficiently.
This is everything that you yourself have personally
clicked “like” on. In Facebook, it’s sometimes difficult to manage all the items
that you’ve liked, so we provide an interface for you to easily “unlike” items that
you no longer want to receive updates from, or just no longer fit with your personal
goals or views. When you “like” something, it stays with you, viewable from your
Facebook profile, so if you don’t want people to see some of these items, you can
“unlike” them from these pages.
Your friends sure are a special group of people, and
as such, we’ve created a whole system for you to see which items your friends like
the most. For example, when you click on the “Friends” tab, the first screen you
are presented with is a sorted list of everything that your friends have “liked”.
This list is ordered so that the most liked item shows up first. You can page through
this data as is, or for even more specific and interesting reports, you can filter
by category. So for example, you can choose “Books”, or “Movies”, to see which books
or movies your friends have liked the most.
When you click on the “Everyone” tab, by default you
are shown the most popular items on Facebook, from all users, across the globe.
As of 4/4/2011,
Texas Hold ‘em Poker was the most popular item, with almost 40 million users
having “liked” it. You can filter these items by category, as well, to discover
the most popular “Companies”, “Musicians”, or any of the other 50 categories available.
In addition, at this point you can also see what is popular in particular locations
of the world. You’ll notice in the right hand side of the page you can choose a
country. Once you select a country, the map focuses on that country, and certain
cities are created as clickable elements on the map. You can then further refine
your report by looking at states, and then cities, or simply by clicking on a city
to see data for that city. There’s a lot you can do here, we’d suggest you spend
some time with it, and contact us if you have any questions or suggestions.
What people are liking right now is really interesting,
and worth calling out and celebrating. It’s usually very different from what they’ve
liked since the beginning of time. Whatever trends are happening, anywhere in the
world, you’ll likely be able to find evidence of them here. While we won’t attempt
to explain them, some research likely would. You can filter trends by time period,
such as “today”, and you can further filter by category (“People”, or “Websites”),
as well as by any combination of city, state, or country. So you can see what restaurants
are hot in Paris, France today. Or what websites people like this month in Seattle,
Washington, United States. The possibilities are endless.
The Likester Like List is a system that shows you all
of the “likes” by your friends, in a chronological format. We’ve found, anecdotally,
that Facebook only shows you a fraction of the likes that are happening among your
friends. The Like List provides you a view of all the data, regardless of if Facebook
has decided to publish it in your news stream.
On every page of our website, you’ll see a search box,
in the upper right hand corner of the page. This is where you enter a search term,
to search any of the millions of pages that we are tracking. Our search engine is
unique in many manners, firstly in the data that in searches. We are only searching
Facebook Pages and web pages that exist in Facebook’s systems. We also offer a variation
on personalized search, because when you get your search results back, you can see
how many of your friends have “liked” each of the items in your results. You can
also see how many people globally have liked each item. Our search results are sorted
by a combination of result quality and how popular the items are. This yields some
really interesting and fun results, and we think our search engine is actually better
than the one Facebook offers. Try searching for your city (IE, Seattle), or something
that interests you (IE, drums, donuts, or Seattle Seahawks).
Each item that you encounter in other areas of the website
has a special page devoted to it. We call these pages Likester Profiles Pages. The
Likester Profile of any item is always available by clicking on the word “details”
near an item, or clicking on the picture of the item. Here are a few interesting
item pages to show you what we mean: Radiohead, NPR, Barrack Obama, and the Seattle Seahawks.
One of the most interesting and unique features that
Likester offers is the ability to see relationships that exist between items. For
example, when you are looking at the Likester Profile for Barack Obama, you’ll notice
that there’s a section of items that people who like Obama also like, as well as
a list of things that people who like Obama don’t like. In other words, of the average
person who likes Obama, what is she likely to like in addition to Obama, and what
will she likely not like. Confusing, we know. But play around with it, and it should
make a lot more sense. This is some really powerful technology that we’ve built,
but it takes tremendous computer processing power to generate this data, so only
around 50,000 items (as of 4/4/2011) have this data.
In what we believe is an Internet first, we’re offering
heat maps, showing where any item is popular. For example, on Barack Obama’s Likester
profile, you can see from his Likester Profile Popularity Map that he is very popular
globally, in addition to a heavy USA following. Perhaps the heat maps of other items
are more interesting or revealing in some manner. As with all the rest of Likester,
we’re not sure how and when this stuff will be useful. Please let us know as you
discover interesting things on Likester.